The Firefly began as a beautiful home in the Poconos with huge untapped potential. We led a full renovation and brand build to create what the market was missing - a nature retreat with a modern edge, luxury amenities, and a strong emotional pull that competitors weren’t fully delivering.

Grounded in market insights and guest behavior, the brand was designed to feel calm, restorative, and memorable. Custom branding and intentional design choices brought the experience to life and ensured every detail felt cohesive from discovery to stay.

When it launched, The Firefly quickly ranked in the top 1% of stays in its category and continues to earn consistent five-star reviews. Today, it operates as a true destination property - attracting guests from across the country who book it for the experience, not just a place to stay.