Summit & Soul was created to fill a clear gap we uncovered in the Tennessee mountain market - a retreat that balances true serenity with bold, playful energy. Designed to help guests feel grounded and connected to nature while still inviting laughter, connection, and memorable moments, the experience brings people together in a way that feels both restorative and joyful.

The brand was strategically built around the gondola that runs alongside the property, weaving that story into the guest experience through both statement moments and subtle details layered throughout the home. As guests move through the space, they continue to discover new touchpoints that deepen their connection to the brand and setting, allowing the experience to unfold over time rather than reveal itself all at once.

Summit & Soul ultimately delivers a destination stay that feels immersive, thoughtful, and genuinely fun - creating meaningful connection, unforgettable memories, and a strong emotional bond with the space.