Moonbeam Escapes is a multi-property housing brand built to create consistency, trust, and long-term loyalty across multiple retreat properties. Instead of guests staying once and moving on to a completely new brand, Moonbeam allows travelers to explore different locations while staying connected to a brand they already know and trust - increasing repeat stays and long-term brand recognition.

The brand was designed to feel immersive and memorable, inspired by unforgettable nights, glowing fires, and time well spent together. A bold visual identity — anchored by a keyhole icon and rich, high-contrast tones - creates a cohesive, recognizable parent brand across the portfolio.