A Bear Affair was ready for a much-needed facelift - and the market presented the perfect opportunity to create something bold, moody, and memorable in a sea of typical cabin design. Through market and competitor analysis, we positioned the property as a cozy yet elevated retreat with rich color, layered textures, and statement amenities designed to photograph beautifully and sell the experience.

Custom artwork and storytelling elements were layered throughout the space to deepen the guest connection and create a brand guests could engage with - not just stay in.